The KDL-40S3000 is an LCD based high-definition television that is part of Sony's 2007 line-up. The S3000 sets are part of Sony's more economical budget line, and feature a native 720p picture, and all the usual features found on a mid-level HDTV. Sony does provide a few more adjustability options than average when it comes to aspect ratios, but lacks any fine-tuning adjustment over color temperature, limiting you to four preset choices. One major differentiating feature that Sony is touting over the competition is the use of its XMB (Cross Media Bar) interface made popular on the PSP and PS3 consoles.
- 40" LCD panel at 720p native resolution
- XMB interface
- Picture-in-Picture with freeze frame
- Inputs: 2 x HDMI, 3 x Component, 1 x VGA, 2 x Composite, 1 x S-Video, 1 x RF
All video that doesn't come in the set's native 720 resolution will be automatically scaled, including 1080p content through the HDMI port. It's unknown whether the television accepts 1080p over component as some televisions are able to do. The VGA input can receive a process a maximum resolution of 1366x768.
The freeze frame functionality is a unique feature that Sony is introducing in its 2007 line of televisions. At any point during a broadcast you can press the "freeze" button which will take a screenshot of the current image on the screen and show it in a separate window while the live recording is still playing. The idea is that phone numbers and recipes that don't show on the screen for long enough can now be saved and copied with no pressure.