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The TV can function as a digital picture frame that displays a user's digital imagery.

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relatively thin and lightweight - makes wall mounting easier than with LCDs or Plasmas

1 agrees

uses Sony's proprietary 'XMB' media bar for navigation

1 agrees

lots of media options - includes Internet apps, Wi-Fi streaming and local USB media sharing

1 agrees

integrates better than average stereo speakers - produces decent sound

1 agrees

great picture quality - colors are vibrant and crisp, while black levels are deep and dark

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glossy bezel and stand - attracts fingerprints and dust

1 agrees

lacks the superior 240Hz refresh rate - more motion induced artifacts will be visible

1 agrees

uses edge-lit LED technology - doesn't provide even backlighting as with full-array LED technology

1 agrees
  • Only 3 words are allowed.


The Bravia KDL-40EX710 is a high-definition television from Sony that offers a step-down from the company's KDL-46EX710 model and a step-up from the KDL-32EX710 model. Featuring a 40-inch 16:9 widescreen display, this model utilizes Edge LED backlighting and projects full 1080p high-definition content. After establishing an internet connection through the unit's Wi-Fi adapter, users can access the Bravia Internet Video service to view content from Youtube, Netflix, Slacker, and many more online streaming websites. Personal content can also be accessed through the connection, or alternatively uploaded via the single USB 2.0 jack built-into the 40EX710. The TV can function as a digital picture frame that displays a user's digital imagery, with other porting options including direct video streaming from a camera or other storage device. MP3 playback is also supported, with a dedicated player interface included for an interactive audio experience. The unit is also equipped with a number of eco-friendly features that intend to prevent unnecessary energy consumption, including a "Presence Sensor" that will automatically power the TV down when 30 minutes of time have elapsed without any movement in the room. Furthermore, an energy saving switch is included that allows users to disconnect the flow of electricity to the TV without having to unplug it from the wall, providing both convenience and energy conservation. Picture quality is increased via the 120Hz Motionflow technology, a system that claims to double frame rate speeds while applying image blur reduction to enable clear and vivid visuals for fast-moving scenes during TV and movie content viewing. In addition, brightness control can be configured for automatic "Ambient Sensor" adjustment, making contrast changes based on the amount of light in the room at a given time. 

  • Slim design
  • 1080p HD resolution
  • Edge backlit LED display
  • Wi-Fi functionality
  • Ambient sensor
  • Bravia internet video capability
  • MotionFlow technology
  • True Cinema technology
  • Picture frame mode
  • Sleep timer
  • USB port
  • Tabletop stand included
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