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The Sony Cyber-shot DSC-W55 is a mid-range 7.2 megapixel camera with a Carl Zeiss 3X Optical zoom lens.

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The Sony Cyber-shot DSC-W55 is a mid-range 7.2 megapixel camera with a Carl Zeiss 3X Optical zoom lens. Its Sony Clear RAW Noise Reduction technology helps to improve high-sensitivity shooting while its Hole Accumulated Diode technology allows for improved overall image quality. Additionally, the DSC-W55's variety of colour modes allow for immediate colour manipulation in order to achieve your personal colour preference.

The DSC-W55's Sony Clear RAW Noise Reduction technology suppresses colour noise, allowing for improved high sensitivity shooting (low lighting, fast movement). Its Hole Accumulated Diode technology provides the DSC-W55 with increased sensitivity and reduced noise by allowing more light to pass to each pixel. Meanwhile, the DSC-W55's colour modes provide you with on-the-go colour manipulation with settings such as Natural (a more subdued colour palette) and Rich (greater colour intensity).

Features 
  • 7.2 MP Super Hole Accumulated Diode CCD sensor
  • Carl Zeiss 3X Optical zoom lens
  • Sony Clear RAW Noise Reduction technology for better low-light images
  • 2.5” LCD screen
  • Multiple colour modes allow for on-the-go palette adjustments
  • 56MB internal memory, expandable via Memory Stick DUO/Memory Stick DUO PRO
  • 14X Smart Zoom
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