The Sony Alpha DSLR-A350, along with the DSLR-A300 are two Digital SLR cameras from Sony. These models are essentially upgrades to the Alpha DSLR-A200 release in the fall of 2007. Both the 350 and 300 two distinct new features: 1) Live View mode for the LCD viewfinder, and 2) an articulating LCD screen. Also, the A350 offers a significant increase in its resolution, increasing to 14.2 megapixels, up from 10.2 megapixels in the A200. The A350 offers further penetration by Sony into the DSLR market, since the introduction of its first DSLR camera in the Alpha line, the Alpha DSLR-A100 release in the summer of 2006.
- 14.2-megapixel Super HAD CCD
- new Live View mode with secondary image sensor for the LCD
- swiveling, articulating LCD screen
- continuous burst mode: 2 fps
- memory: compact flash media
- ISO Sensitivity: 100 to 3,200
- super SteadyShot in-camera image stabilization offers from 2.5 to 3.5 stops of compensation
- Bionz Image Processor
- Dynamic Range Optimizer: Normal DRO improves detail using standard gamma curves for fast shot-to-shot response time. Advanced DRO adjusts dynamic range area-by-area.
- Anti-Dust Technology
- Auto Pop-Up Flash
- Eye-Start Autofocus System
- 9-Point Center Cross AF Sensor
- 40-segment honeycomb metering system
- Scene Selection Modes: Portrait, Landscape, Macro, Sports, Sunset and Night Portrait/Night View situations
- Creative Style Settings
- 2.7-inch Clear Photo LCD Screen
- Index and Slide Show Display
- High-Resolution Thumbnails for PhotoTV HD Viewing
- Function Guide Display
Sony's implementation of live view places a second, low-resolution, dedicated image sensor to be used by the LCD viewfinder. The rationale behind Live View is to improve the response time of the digital viewfinder, so that it mimics the behavior of an optical viewfinder. The low-resolution sensor introduces less lag between the actual image and the image rendered to the LCD by requiring less processing time by the camera's internal circuitry. There is a mirror inside the pentamirror arrangement that reflects the image to the secondary live view sensor.
The A350 will be released on March 21, 2008 and will retail for around $800 for the camera body only. The package including a 18-70mm lens will retail for $900. The A300 will sell for $800 with the lens.