The LG KE850 Prada is a mobile phone with a touch screen UI. Released in January, 2007 it offers a similar form factor and design to the much-hyped Apple iPhone. It is a tri-band GSM 900/1800/1900 with EDGE, therefore not marketed in the United States. The Prada features video playback, a 2 MP camera, and document viewer (.ppt, .doc, .pdf). It retails for 600 Euro ($778).