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The 728 is a mid-range fishfinder from the Humminbird company.

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The 728 is a mid-range fishfinder from the Humminbird company. Featuring a 5-inch monochromatic FSTN LCD display, this model offers real-time structural data through Sonar Echo technology to give anglers a projection of their underwater surroundings. DualBeam Plus technology boosts the search radius from 20 feet to 60 feet, with split-screen zooming options available for focusing on multiple areas of interest at the same time. Structural data can be color-coded on the fly with SwitchFire technology for added simplicity, using selective fish identification to reduce nonsense data registration and expedite the location of lifeforms. Notable structures can be freeze-framed and marked for tracking, with TrueArch data processing included to preserve real-time information as it registers. Mounting options include using the quick-disconnect clamp inside the hull or transom of a given boat, with optional in-dash support for longer-term applications. The 728 is also compatible with the Interlink networking system, enabling users to log on and upload their catch information to the internet where it can be analyzed and shared with others. 

Features
  • 5-inch monochrome FSTN LCD display 
  • DualBeam Plus coverage booster
  • SwitchFire color-coding technology
  • Split-screen zooming
  • Freeze-framing with structure marking
  • Selective fish identification
  • TrueArch data processing technology
  • Real-time RTS window 
  • InterLink networking 
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