Lucky Charms is a breakfast cereal that is manufactured by General Mills and was first introduced in 1964. The cereal is made up of two components: 75% toasted and frosted oat pieces that are made from whole-grain and 25% colourful flavoured mashmallows. The marshmallows in Lucky Charms come in a variety of shapes including hearts, stars, moons, clovers, diamonds, and the more recent additions of rainbows and balloons. The cereal is known by the musical jingle 'They're magically delicious!' in TV commercials. It is also available in a chocolate version in some countries.