Cinnamon Toast Crunch is a breakfast cereal that is manufactured by General Mills and Nestle and was first introduced in 1984. The cereal aims to replicate the taste of cinnamon toast in a bite-size cereal piece and is made of squares of wheat and rice, sprinkled with sugar and cinnamon. Cinnamon Toast Crunch is often marketed with the animated cinnamon toast baker who is featured in the TV commercials. The cereal is also available in a low sugar variation.
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