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It is a digital sewing machine from Brother that includes 40 built-in stitches and 5 one-step buttonhole styles.

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Stop, start, reverse, speed adjust buttons

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LCD screen with program dial

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7 point feed dog system

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The Project Runway Limited Edition Innov-is 40 is a digital sewing machine from Brother that includes 40 built-in stitches and 5 one-step buttonhole styles. Stitches may be selected from the diagram and entered using the LCD screen and dial. Also featured on the Project Runway TV show is the Innov-is 80, which substitutes the dial for a numeric keypad, has 80 built-in stitches and a few other things like alphanumeric characters and the ability to combine stitches. Common features include automatic needle threading system, bobbin winding and Quick-Set top loading bobbin. Like other Brother machines a selection of snap on presser feet are included and the LCD display will tell you what foot to use for the selected stitch. This machine uses a heavy duty 7-point feed dog system which moves the material in a steady line with little nudging. Free motion stitching is also possible, and it can be operated with or without the foot pedal using the start/stop/reverse and speed control switch on the front panel.


Sewing Stitches

  • Built-In Stitches: 40
  • Built-In Buttonhole Styles: 5
  • Stitch Width: Up to 7mm
  • Stitch Length: Up to 5mm
  • Reinforcement Function: Yes, Automatic


  • LCD Monochrome Display
  • Stitch Selection: Jog Dial

Carton Contents

  • Accessory Storage: Built-in
  • Carrying Case: Soft Cover
  • Included Accessory Feet(not listed/based on similar brother machines): Buttonhole, Overcasting, Monogramming, Zipper, Zigzag, Blind Stitch, Button Sewing, Invisible Zipper, Cording
  • In The Box: Seam ripper, Needle set, Twin needle, Ball-point needle, Cleaning brush, Screwdriver, Foot controller, Eyelet punch, Accessory bag, Manual, Accessory Caps

Needle/Thread Feature

  • Bobbin Winding System: Automatic
  • Drop-in Quick-Set bobbin
  • Automatic Needle Threading System
  • Adjustable thread tension
  • Twin needle capability

Machine Features

  • Maximum Sewing Speed: 850
  • Free Arm
  • Presser foot attachment: Snap-on
  • Superior Feed Dog System: 7 point
  • LED lit work Area
  • Dimensions: 13.46" x 7.11" x 9.52"
  • Weight: 14 lbs
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